Business

How to Make a Great Google My Business Profile

Sheila Mae

Published on August 25, 2023

Google My Business is a free tool that helps Orange County online businesses manage their online presence on Google. By creating a Google My Business profile, businesses can increase their visibility in search results and Google Maps. A well-optimized Google My Business profile helps businesses attract more customers and improve their online reputation by having a space where you can advertise your business.

This article will discuss how to create a great Google My Business profile. We hope it can help your business expand!

Claim Your Business

The first step to getting a great Google My Business profile for your business is to claim it. More likely than not, your business will already be on Google My Business–just without an owner. If this is the case, claim it by going to Google My Business and click “Start Now.” You’ll be asked to sign in with your Google account, and then you’ll need to search for your business. If your company already exists on Google, you must claim it by verifying your ownership.

If, however, your business isn’t on the website yet, you can create it by logging into Google My Business and following the guide on how to create it.

Provide Accurate and Complete Information

Once you’ve claimed your business, providing accurate and complete information is essential. This includes your business name, address, phone number, website, hours of operation, and business description. Ensure all of this information is consistent across all your online profiles.

Choose the Right Categories

When creating your Google My Business profile, please choose the correct categories to describe your business. This will help Google understand what your company does and show it to the right people. Select the most relevant categories, and don’t try to game the system by choosing unrelated categories.

Add Photos and Videos

Adding photos and videos is one of the best ways to make your Google My Business profile stand out. This can include pictures of your business, products, services, and team members, and videos can consist of virtual tours of your business or customer testimonials. Ensure your photos and videos are high-quality and accurately represent your business.

Encourage Reviews

Reviews are an essential part of your online reputation and can also impact your Google My Business ranking. Encourage your customers to leave reviews on your Google My Business profile and respond to all positive and negative reviews. This will show that you value your customers and are committed to providing excellent service.

Keep Your Profile Up-to-Date

Your Google My Business profile should be kept up-to-date with the latest information about your business. This includes updating your hours of operation, adding new products or services, and posting updates about your business. This will show that your business is active and engaged with its customers. It will also prevent any mishaps that can turn customers away from you–you don’t want your customers to visit your physical store only to find out it’s closed on certain days.

Use Google My Business Insights

Google My Business provides valuable insights into how customers find and interact with your business. Use these insights to learn more about your customers and optimize your profile for them. This can include tracking your views, clicks, and phone calls, monitoring your reviews, and responding to customer inquiries.

Conclusion

In conclusion, creating a great Google My Business profile requires providing accurate and complete information, choosing the proper categories, adding photos and videos, encouraging reviews, keeping your profile up-to-date, and using Google My Business insights. By following these best practices, you can improve your online presence and attract more customers to your business.

If you need more help boosting your online presence on Google, contact Drive Traffic Media at (949) 800-6990 or (310) 341-3939 for a free consultation.